Solution Manual for Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition, Terence A. Shimp, J. Craig Andrews,

Solution Manual for Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition, Terence A. Shimp, J. Craig Andrews,

Solution Manual for Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition Terence A. Shimp J. Craig Andrews.zip

Solution Manual for Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition, Terence A. Shimp, J. Craig Andrews, ISBN-10: 1111580219, ISBN-13: 9781111580216

Solution Manual for Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition, Terence A. Shimp, J. Craig Andrews, ISBN-10: 1111580219, ISBN-13: 9781111580216

What is Solution Manual (SM)/ Instructor Manual(IM)/ Instructor Solution Manual (ISM)?
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Step-Step Solutions of End of Chapter Questions/Problems in the text book
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PART I: THE PRACTICE AND ENVIRONMENT OF INTEGRATED MARKETING COMMUNICATIONS (I.M.C.).
1. An Overview of Integrated Marketing Communications.
2. Enhancing Brand Equity and Accountability.
3. Brand Adoption, Brand Naming and Intellectual Property Issues.
4. Environmental, Regulatory and Ethical Issues.
PART II: FUNDAMENTAL I.M.C. PLANNING BACKGROUND AND DECISIONS.
5. Segmentation and Targeting in I.M.C.
6. The Communications Process and Consumer Behavior.
7. The Role of Persuasion in I.M.C.
8. I.M.C. Objective Setting and Budgeting.
PART III: ADVERTISING MANAGEMENT AND NEW MEDIA CHOICES.
9. An Overview of Advertising Management.
10. Effective and Creative Ad Messages.
11. Endorsers and Message Appeals in Advertising.
12. Traditional Ad Media.
13. Online Advertising.
14. Social Media.
15. Direct Advertising and Other Media.
16. Media Planning and Analysis.
17. Measuring Ad Message Effectiveness.
PART IV: SALES PROMOTION MANAGEMENT.
18. Sales Promotion Overview and the Role of Trade Promotion.
19. Consumer Sales Promotion: Sampling and Couponing.